American professional basketball (NBA) superstar LeBron James (LA Lakers) unveiled a special Liverpool jersey in the English Premier League.
The Daily Star, a British mass media, reported on the 26th (Korean time) that ‘the scene of NBA superstar James wearing a Liverpool special jersey that was leaked on the Internet was captured’. The Los Angeles Lakers legend is also a minority shareholder in Liverpool. In 2011, he and his business partner Maverick Carter bought a 2% stake in Liverpool and became a shareholder. 메이저사이트
Since then, James has promoted Liverpool in a special way. He often exposed scenes wearing special uniforms that were not released to the public. And the kits released in this way were soon sold in Liverpool’s official merchandise store. It seems that the special uniform was promoted in the same way this time.
Standard Liverpool kits feature a large logo of their sponsor, Standard Chartered Bank. But the uniform James wore to the game against the San Antonio Spurs was different. It was dark gray with red pinstripes. And James’ iconic logo, Liverpool’s crest, and Nike’s mark were printed on the front. Liverpool originally had a sponsorship with New Balance, but since 2020 they have been partnering with Nike. It is known that James was involved in this process. Liverpool have signed a sponsorship deal with Nike of up to £30m per year, which is £10m less per year than with New Balance.